How to get prospects interested in your business

In this post, I’m going to share tips on how to get your prospects excited about your business, service or products. I understand that it can be frustrating when you try to share your services or products with people and they’re apathetic to it or they can’t just understand what you’re talking about.

The good news is there are some amazing sales tips that if well implemented can help you get your prospects to listen to what you have to say.

Here’s the thing; your prospects aren’t really concerned about what you’re selling. The only thing they’re thinking is “What’s in it for me?”

The moment you understand this, the more effective your prospecting will be and so I’m going to tell you what to say so that your prospects will:

In a nutshell, people couldn’t care less about what you’re offering, on the contrary, they’re only concerned about how it adds VALUE to their lives without which they will not patronize you.

If you’re interested in getting prospects excited about your business or service, then you definitely have to speak to the needs, wants and desires that they have.

Stop talking about features and start talking about benefits. Don’t know what the benefits of your business or products are? I’ll show you. Here’s an example.

If for example, you’re in health and wellness with a basic 3 Step System that can help with weight loss, telling your prospect how amazing your product is because it’s a simple 3 step system is going to make them yawn and get them disinterested. You know why? It’s a feature; it won’t interest your prospect because it doesn’t tell them how it will benefit them.

So think more about the benefits of your products and who it’s meant for.

Benefit: An easy weight loss strategy for busy people who don’t have the luxury of trying out complex weight loss plans or diets

This will obviously help a busy and ultra-mobile person so you could say something like;

“Our simple but very effective 3 step system can help you lose weight and release you from the grim task of counting calories or making and sticking to complicated recipes that take aeons to make.”

Assuming that’s your prospect you’ll most likely get them to listen.

This is a no-no because you’re going to feel bad about yourself whether or not you make any sales. But when you’re genuinely interested in what people want and make yourself the go-to guy when they need a solution, you won’t only get more loyal and happy customers, but you’ll also feel good about yourself and about what you do.

People need to see a clear picture of how your products can add value to their lives and you must paint that picture.